Field-Level Seats Bring New Premium Experience to Rice-Eccles Stadium
9/30/2026 8:59 AM | Football, General
Fans can enjoy Utah Football from ALKEME Field Boxes in north end zone beginning Nov. 7
SALT LAKE CITY—The game-day experience at Rice-Eccles Stadium will receive a significant in-season upgrade with the introduction of premium field-level seating in the north end zone, beginning with the Nov. 7 game against BYU. The ALKEME Field Boxes will deliver ticket holders an up-close experience from the sidelines through this exclusive north end zone vantage point.
The private premium seating will feature all-inclusive food and beverage service throughout the game and individual TV screens displaying game video, replays and statistics feeds to fans enjoying the game from large, comfortable leather seats just steps away from the back of the end zone. ALKEME Insurance is expanding its partnership with Utah Athletics by sponsoring the new field boxes.
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"There is significant demand from Utah football fans for new and immersive ways to experience our games at Rice-Eccles Stadium," said Mark Harlan, Utah's Director of Athletics. "I'm grateful to the Crimson Brand Partners team for the creativity and innovation they have shown in meeting that demand and delivering premium experiences that give our fans new ways to engage with and support our programs and student-athletes."
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This new premium offering will be sold for the remainder of the 2026 season as a two-game package for the final two home games—Nov. 7 (vs. BYU) and Nov. 27 (vs. West Virginia). The field boxes will first appear at the Houston game on Oct. 24 as a soft launch. The dedicated four-seat boxes provide a perfect setting for clients, friends and family from a vantage point that also offers direct lines of sight to the large south end zone videoboards.
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A limited number of field boxes will be available to purchase when sales begin and will be offered first to Champions Alliance and Scholarship Circle members for the exclusive field-level experience that also includes premium parking and stadium entry. Fans may join a wait-list for the opportunity to purchase ALKEME Field Boxes by placing a deposit here or by clicking here and requesting a call from the sales team.
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The private premium seating will feature all-inclusive food and beverage service throughout the game and individual TV screens displaying game video, replays and statistics feeds to fans enjoying the game from large, comfortable leather seats just steps away from the back of the end zone. ALKEME Insurance is expanding its partnership with Utah Athletics by sponsoring the new field boxes.
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"There is significant demand from Utah football fans for new and immersive ways to experience our games at Rice-Eccles Stadium," said Mark Harlan, Utah's Director of Athletics. "I'm grateful to the Crimson Brand Partners team for the creativity and innovation they have shown in meeting that demand and delivering premium experiences that give our fans new ways to engage with and support our programs and student-athletes."
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This new premium offering will be sold for the remainder of the 2026 season as a two-game package for the final two home games—Nov. 7 (vs. BYU) and Nov. 27 (vs. West Virginia). The field boxes will first appear at the Houston game on Oct. 24 as a soft launch. The dedicated four-seat boxes provide a perfect setting for clients, friends and family from a vantage point that also offers direct lines of sight to the large south end zone videoboards.
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A limited number of field boxes will be available to purchase when sales begin and will be offered first to Champions Alliance and Scholarship Circle members for the exclusive field-level experience that also includes premium parking and stadium entry. Fans may join a wait-list for the opportunity to purchase ALKEME Field Boxes by placing a deposit here or by clicking here and requesting a call from the sales team.
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